Search Engine Optimization makes use of steps like:
• Website Analysis
• Consultation
• Keyword Identification and Meta Tags Composition
• Website Optimization
• Directory and search engines submissions
• Building Link popularity
• Paid website submission
• Pay per click bidding for keywords/search phrases
• Search Engine Optimization Reporting
For a good search engine optimization, it is well advised to:
1. Create a user friendly website
2. Use a proper keyword and key phrase research
3. Have keyword rich quality content
4. Update you website regularly
5. Get a proper navigation through the website
Also it will be better if you Don’t:
1. Use a cloaking mechanism
2. Place hidden or invisible text on the website
3. Use link farming on your website