The Search Engine Optimization Methodology at Go4promotion compromises the following steps:
• Website Analysis
WebStep 1: Site Analysis
• Keyword Identification and Meta Tags Composition
• Website Optimization
• Directory and search engines submissions
• Building Link popularity
• Paid website submission
• Pay per click bidding for keywords/search phrases
• Search Engine Optimization Reporting
Our team audits your website and identifies certain factors that may affect your website’s popularity. We try to understand the changes that are desired on your website to make it search engine friendly. We consider two factors: one that is visible to the viewers and the other that is page related factors. Outside factors or the one that is visible to the viewers include uncertainties of a proper link structure, splash pages, java script failures, site maps, design inconsistency, design aesthetics, load speed, keywords in the content, multimedia or frames.
Some page related factors include faults with Alt tags, Title tags, dynamic content, keyword and description tags. These factors are those that are seen by search engine spiders in the html code of your website.
Step 2: Consultation
On identifying the factors in the first step, we then provide our consultancies on how to modify your website and means of overcoming the factors that is affecting your website’s popularity.
The following would be a few issues that we could address together in this phase:
• Advisable number and names of the domain(s) to be registered
• Monitoring Competitors
• Discussion on relevance of Advanced Internet Marketing Options
• Other techniques of website promotion
• Text based websites
• Mini websites
By understanding your industry, target audience and competitors, we then go down to the next stage which is Keyword Identification.
Step 3: Keyword Identification & Meta Tags Composition
This is a very tricky phase as it takes a lot of time to understand the frequently used keywords by the users. Having clarified the type of industry, target market and competition/competitors; we identify those keywords that are very regularly use and are more subject relevant. Meta Tags are HTML or XHTML elements that are used in coding web pages to specify keywords, page description, title of the web page, copyrights and so on.
Step 4: Website Optimization
Based on the first two steps, we optimize your website such that it is readily indexed by search engines and directories. Broadly, we take the following features into account:
• Available text content on the website
Step 4: Submissions to Search Engines & Directories
(Top International, Country-specific and Website Related)
• Website Design
• Link Architecture
• Meta Tags in the source of the site
• Static/ Dynamic Content
We submit your optimized website with keyword Meta tags individually to the top search engines, directories, portals, vortals, business sites, regional and your website-specific websites. In addition to this, we also submit your website manually to the top twenty country-specific as well as industry-specific search engines to provide maximum effectiveness.
Step 5: Link Popularity Building Advice & Consultation
Most search engines consider link popularity as a factor for ranking a website. A simple way to achieve link popularity is by submitting the link of the website to business related sites and portals that would also help you to attract qualified leads. Thus, we help sites achieve link popularity quickly and effectively. At times, we suggest our clients to opt for paid link popularity services for better impact.
Step 6:Paid Web Site Submission
Most search engines share their database of websites. A paid placement in Inktomi, say, would automatically enhance the placement in Excite, WebCrawler, MSN and related search engines. Another category of search engines, e.g. AltaVista offers two types of submissions: paid and free. Opting for a paid inclusion has a higher probability of better ranking. Search engine positioning takes a major leap if websites are submitted to search engines by paid submission programs. We undertake paid submissions, if you want your website to be placed in AltaVista, AOL, Ask Jeeves, Excite, Fast, Hotbot, Inktomi, Iwon, Looksmart, Lycos, MSN, ODP, Teoma, WebCrawler and Yahoo.
Step 7: Pay Per Click Bidding for Key Words/Search Phrases
Pay Per Click search engines guarantee top listings for selected keywords. These keywords or search phrases are the ones relevant to the client's business and are bid upon by the client and his competitors. The highest cost of pay-per-click for a key phrase gets the top-most placement and consequently the greatest and most targeted traffic. We offer a Paid Pay Per Click
search engine keyword management services to increase the website traffic.
Step 8: Search Engine Optimization Reporting
We understand your need to be periodically informed of the status of your website's position on the search engines. Within a specific time frame depending upon the plans that you have chosen, we generate a report that reflects the current search engine ranking of your website. Based on the report, if need be, that is if the website has slid down in position, the website is re-submitted or even re-optimized if required. This process is repeated month after month through out the year.