Meta tags allow you to specify keywords, page description, title of the web page, copyrights and so on your website. Here are a few tips that can help you to efficiently place Meta tags on your website:
The title of your web page must comprise 4-15 words with approximately 20-50% of the words being your primary keywords.
You can use 10-25 words with 20-30% of the words being your primary keywords. We usually recommend descriptions that have an average of about 15 words with 25-30% being keywords.
Not many search engines use this tag for crawling. And the ones that do are very few in number. That’s why always remember that developing long keyword tags reduces your primary keywords relevancy for that page in the engines that read this tag. So, keep the word count between 5-9 words with around 30-60% primary keywords.
Ideally in the body section of any web page, the word count should be around 250-850 words with approximately 8-16% comprising your primary keywords. If your web page is small, then use 8-10% primary keywords.
Headings (H1, H2, etc.)
Overemphasize your keywords here in a manner that doesn’t spoil aesthetic qualities of your page. In some meta search engines, your headings play a significant part. Else they are ignored at times.
Use text links that feature your keywords. Your link text should be between 10-25 words with at least 30-60% comprising your primary keywords.
Keep your Alt Text short and sweet. Your word count should be between 10-25 words with 30-60% being your primary keywords.
To increase the density of your webpage, use your keywords repeatedly. But overusing your keywords can cause low page ranking. Thus, 70-80% of your primary keyword usage in the top half of your web page can help you fetch good density. Below are the most important Meta tags listed that can affect your webpage: