Search Engine Optimization plays a very important part in today’s techno world. Search engine optimization is outsourced because having an expert to optimize the site correctly actually pays off in terms of more and quick traffic. You do not have to worry about Search Engine Optimization and hence can devote time to core business while getting a good return on your investment.
While deciding upon selection of a SEO contractor, the following should be looked into:
1. Services provided
2. Customer service
3. Contract requirements, and
4. The reporting provided
Services can be categorized into four areas:
(A) site analysis and optimization, (B) manual submission process,
(C) offsite optimization, and
(D) monthly reporting.
A. Site Analysis and Optimization includes keyword/category research, page optimization, copywriting and content review, directory compliance review, dynamic site review and framed site review.
B. Sites with less than 100 pages need to be submitted manually. First submit to free ODP taking care to include home and sub-pages. Then go for submission to paid directories deciding on which pay-for-inclusion search portals are advantageous for your positioning campaign.
C. A certain amount of development can be done offsite to improve your rankings, such as the creation of customized pages and link popularity efforts.
D. These monthly reports provide positioning data for each URL and keyword phrase. This report shows exactly where the homepage, sub-pages, and optimized keyword pages are located. Reports list the page number and location (number 1 through 50) of each keyword phrase query.
Campaign Costs: For ascertaining the cost of the campaign an itemized pricing for all the above services should be obtained in a proposal that distinguishes one-time versus monthly costs.
Contractor Experience and Proficiency: The following points can help in determining the experience and proficiency of the vendors you consider.
1. Number of years of SEO experience
2. Specialization in SEO or other marketing services as well
3. Specialization in SEO for any specific industries
4. List of clients and their contact details.
5. Results achieved of the past clients
6. Time period of result showing.
7. Impact of optimization on other sites of the company.
Customer Service: You should make clear regarding the type of customer support services provided, the mode of the services provided and limitation of the services and ensure if one-to-one, direct contact with an SEO specialist is available.
Contracts and Reporting: You should ensure whether you are required to enter into a minimum contract if yes, get clarity relating to the charges for consulting, guarantees and traffic hosting.
