Rich Site Syndication abbreviated as RSS is a file format similar to XML. RSS allows publishers to make their content available to others in a universally accepted format. It can be called a form of content syndication system, which uses distribution lists and hyperlinks. RSS is not a new concept it’s just that I now popularly recommended due to advent of spam filters and online blogging.
As known sites optimized with a theme or niche ranks well as compared to other. But, today where 7 billion pages are added to the Internet daily it is difficult to find original relevant content. Highly targeted RSS feeds immensely help to enhance site's content without having to write a single line on your own.
The following are a few advantages of RSS:
1. Themed based content is instantly available through RSS.
2. The content is fresh avoiding the risk of site being spammed due to duplicate content.
3. Spiders visit your site more frequently.