"pay per click" implies, advertisers only pay for the PPC advertising service when someone actually clicks on their ad. It is the most cost-effective way to increase traffic to your site and increase sales.

The keys to being successful with PPC's are:

1.Pick the correct targeted keywords with proper titles and descriptions.

2. Choose specific keywords. General keywords are normally more expensive and have a lower conversion rate.

3. Don't get caught in a bidding war. Set a maximum and stick to it.

4. Capture an email address. If you do, you are getting multiple clicks for the price of one click.

5. Use the free PPC's that give you money to test their accounts.

Pay per click search engines have been around for several years, with Overture.com and Google.com's Adwords being the best-known. But their popularity as web site promotion tools is growing rapidly

Here's how it works:

You bid for certain keywords that describe your site and what products or services you offer. When someone does a search with those keywords, they are brought to your site listing. You only pay when someone clicks on the listing. It is worth the money, if you have written a specific description about your product or service. They are interested in knowing more about buying your product.

What Makes A Good Pay Per Click Search Engine?

An effective pay per click search engine efficiently connects consumers and producers of information, products, and services – thereby benefiting web surfers and advertisers.

For web surfers, it should offer:
• fast, relevant, unique search results.
• a fast-loading home page, free of advertising clutter.
• no horizontal scroll bar at 800 x 600 resolution.
• minimal advertising clutter on search result pages.
For advertisers, it should offer:
• a prepaid advertising account.
• an efficient, user-friendly bid management interface.
• reasonable numbers of targeted web site visitors.
• editorial review for submitted search listings.

A pay per click search engine which meets these criteria can expect to attract both web surfers and advertisers.

Why are Pay Per Click tools growing in popularity?

Pay per click search engines have been around for several years, with Overture.com and Google.com's Adwords being the best-known. But their popularity as web site promotion tools is growing rapidly as it becomes increasingly difficult to achieve good listing positions on free search engines.

Pay per click search engines often include free listings after their paid listings, and free search engines increasingly are including results from pay per click search engines along with their free listings. Indeed, several major portals, including Yahoo!, America Online, Altavista, Lycos, and Netscape, now feature Overture.com or Google.com listings in their search results. Furthermore, traffic generated via pay per click search engines makes a web site more popular, and often helps improve its ranking on free search engines!