Pay-Per-Click Advertising & Search Engine Optimization


Pay per click (PPC) advertising is the most dynamic way to advertise on the Internet. It enables you to choose the keywords for which you would like your site to appear on search engines when a search is performed. Pay per click advertising on search engines allows a website to appear in the search results right up there with the market leaders.

In PPC, rankings are calculated for keyword phrases based primarily on the price that is being paid. The advertiser decides how much they are willing to pay each time a person clicks on the search results. The more they are willing to pay per click and the more popular the advert, the higher the site will appear in the results for the chosen keywords. Advertisers only pay for people who actually visit their site, visitors who are actively searching for their product and are therefore already potential customers.

There are numerous pay per click search engines, two of them worth serious consideration are, Google (Google Adwords) and Yahoo Search Marketing.

All major search engines now use some form of pay-per-click listings, enabling businesses to take advantage of a unique online marketing opportunity.

The reason why pay per click ads are becoming such an attractive option to businesses of all sizes, is that campaign options can be tailored to suit any budget. From large multi-national corporations down to small city-specific vendors – online advertising using PPC can deliver targeted, high quality traffic to your website.

Search Engine Optimization is definitely a slow way to get your website traffic if you plan on not using PPC traffic. It could be a long, expensive road before you even begin selling your product. Search engines can take months, even years to start pulling up high with the search engines. But, natural search engine traffic is definitely the best long term way to get the majority of your traffic.
When getting your site to start pulling up in SEO natural listings there are 2 main things that need to be done:

1. Add Content
2. Add Backlinks

Search engine traffic requires you to submit your site to many different search engines and wait, maybe even months for them to spider your website.

When starting out, using PPC advertising for testing products and keywords is important, after that spend time optimizing site for search engine traffic.