How To Spot A Bad SEO Company


One should be educated in order to select the best positioning service, know what to expect, and what the minimum requirements are for successful search engine optimization.

A professional search engine marketing company will optimize the page making it friendly to both people and search engines while making it relevant to the keywords agreed upon. They will work on keyword research, change tags, copy, possibly links and other code on the page. They may recommend to remove splash pages, frames, Flash navigation, JavaScript links, or other things that interfere with the user experience and hinder search engine spiders.

A bad SEO provider can be spotted taking into consideration the following:

No one can guarantee a top ten position for the phrases that are really important, although one can put a lot of work in to try to make the site successful; it's simply down to Google, to decide which sites are the most worthy of placing highly. SEO Company promising to do so may firstly come and tell the phrase or phrases that they will optimize for. They may sound useful but in many cases they will specifically choose key phrases that they know are not likely to have much competition, so they have little work to prove their case. Secondly, and just as common, there is a scam where they will fax you a sheet asking for ten keywords that you wish to be placed in top ten results for. Once a cheque with the filled-in fax is sent they ask you to wait up to two months to see the results. Of course, within two months their company has disappeared.

Some SEO-frauds may say, they have a special arrangement/official partner with Google that can guarantee a good placement. There simply is no such thing. Google (and other search engines) are rightly proud of the independence of their search results, a search ranking cannot be bought or agreed with Google. The system is automatic, and we have to work hard to earn a high place.

A company may offer an automatic submission process to 100+ search engines. But the fact is there are less than ten major search engines that most sites need to submit to, a few more if one wants to do business in China or other areas, but even these require careful approach to ensure content is valid for the area or your submission will be pointless. In this case one must check the small print, wherein it can be found that these 100 search engines consist mostly of sites never heard of, and some of the most vital and important search engines are not included. Many of these smaller search engines that you get automatically submitted to end up doing nothing more than scanning your new website looking for email addresses to add to their spam email lists.

Some SEO companies may take money saying the site needs to be resubmitted every week/month. For a well-designed site there is simply no need for this. Google will keep visiting your site regularly and there is no need to try to push it to visit your site more often.