Ethical SEO Rules / Black Hat SEO

Ethical SEO" applies to SEO techniques, not to individual SEO practitioners. SEO practitioners may behave ethically (or what they believe is ethical) towards their clients. This does not mean that their practices are ethical or in anyone's ultimate interests but their own. A range of strategies and tactics are available in order to perform search engine optimization.
 
The most Ethical SEO Technique can be defied as the one that produces the most good and does the least harm; respects the rights and dignity of all stakeholders and treats all stakeholders fairly; promotes the common good; helps all participate more fully in the goods we share as a community and a society; as well as enables the deepening or development of those virtues or character traits that we value as individuals, professions and members of a society.

The black hats write software, able to generate tons of grammatically correct but meaningless information full of keywords bringing in a lot of traffic. Two of the most common black hat tricks are spamdexing and cloaking. Spamdexing can again be separated into content spam, linking spam and others. Cloaking on the other hand, is more to mislead a search engine regarding the content of the webpage.

These techniques usually include one or more of the following characteristics:

• breaks search engine rules and regulations
• creates a poor user experience directly because of the black hat SEO Techniques utilized on the
   website.
• unethically presents content in a different visual or non-visual way to search engine spiders and
   search engine users.

White Hat Method And Black Hat Method:

White hat method is seen as the more legal and acceptable way to improve the website. The content of the site is easily available to their spiders. Simple white hat methods generally accepted by search engines are:

1. Naming each page with unique titles
2. Increase the amount of quality content of the site
3. Using accurate HTML Header tags, and is descriptive to the page
4. Using precise meta tags of sound sizes, without excessive keywords or off topic terms
5. Allowing search engine spiders without the need to accept cookies of session ids
6. Allow your site to have good web ring participation

The black hats write software, to manipulate data and information on the web able to generate tons of grammatically correct but meaningless information full of keywords bringing in a lot of traffic. Two of the most common black hat tricks are spamdexing and cloaking. Spamdexing can again be separated into content spam, linking spam and others. Cloaking on the other hand, is more to mislead a search engine regarding the content of the webpage.

These techniques usually include one or more of the following characteristics:

• breaks search engine rules and regulations.
• creates a poor user experience directly because of the black hat SEO Techniques utilized on the
   website.
• unethically presents content in a different visual or non-visual way to search engine spiders and
   search engine users.

The Benefits Of Black Hat Techniques:
 
The "black hat" techniques are used to manipulate rankings in the search engines.
The black hatters "churn-and-burn" websites, and in three months of that website's existence, can easily make over 100k from each site.

The black hatters keep the search engines on their toes by constantly pushing the boundaries of manipulating data and information on the web. It forces the search engines to continually re-think their approach on ranking the content found on the Internet.

While the black hatter relies on automation to obtain goals, the rest of us have to do it with effort.
The elite black hatters are smart enough to know when they have been beaten in a specific area, and will simply turn their focus to another topic.

Black Hat Vs. White Hat Search Spam Debate:

White hat method is seen as the more legal and acceptable way to improve the website. Black hat method is seen as an unethical way. The black hats write software, to manipulate data and information on the web able to generate tons of grammatically correct but meaningless information full of keywords bringing in a lot of traffic. White hat is the opposite of that — basically Ethical SEO, which is using established SEO practices to increase a site's ranking. White hat is a more long-term strategy, and black hat can be more immediate.

While the so-called good people crack their minds to write assuring information that is more useful to the human mind, the black hats write software that is able to generate tons of grammatically correct but meaningless information full of keywords that brings in a lump sum of traffic.

Black hat SEO uses the content on a page and links both on and to a page for search engines to see. Humans aren't supposed to see them at all, and various black hat techniques can be used to hide them. White hat techniques, use content and links designed for both humans and search engines to see.

Black hat SEO techniques may quickly deliver results. However, due to the disposable nature of the domains, the results are often short term - although they can be long term. White hat SEO techniques can take some time to implement (although not necessarily) but their results tend to last for a long time (although, again, not necessarily).