The Benefits of Black Hat Techniques
The "black hat" techniques are used to manipulate
rankings in the search engines.
The black hatters "churn-and-burn" websites, and in three
months of that website's existence, can easily make over 100k from
each site.
The black hatters keep the search engines on their toes by
constantly pushing the boundaries of manipulating data and
information on the web. It forces the search engines to
continually re-think their approach on ranking the content found
on the Internet.
While the black hatter relies on automation to obtain goals,
the rest of us have to do it with effort.
The elite black hatters are smart enough to know when they have
been beaten in a specific area, and will simply turn their focus
to another topic.