Link Exchange Outsourcing India
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¤ Link Exchange Outsourcing as part of a wider
link-building program, setting up a link exchange either through
a single page or an installed directory can be a good idea.
However, of all the link-building tactics this is possibly the
weakest. On the one hand, you can build up a wide linkage with
other sites. In terms of theme or topic-associated ranking, this
can have clear advantages – presuming that the sites you
exchange links with are of a related nature by topic.
The big weakness is that the primary aim of a
link building
outsourcing is to build a greater number of Inbound Links (IBL's).
And with a link exchange program you are offsetting the number
of links coming in with an equal number of links going out. Of
course, you can always try and sabotage the Outbound Links (OBL's)
with a robots.txt file, javascript, sessions IDs or modifying
the URLs. However, that hardly going to encourage people to link
to you – and thus the entire reason for the policy in the first
place becomes flawed.
There is another insidious weakness, though.
¤ Link Exchange Outsourcing programs lead to a very
unnatural pattern of linkage. It should be well within the
capabilities of modern search engines to spot this unnatural
pattern, and deal with it accordingly. Perhaps some do, but if
not, like the Sword of Damocles, the very real threat of
devaluation of link exchange programs could be hanging just
above.
The point is (excuse the pun) not to put too much faith in link
exchange programs in themselves, and most certainly do not put
too much emphasis on automated
Link Exchange Outsourcing
programs such as
Link Builder. Although these programs can be a great way to
Link Exchange Outsourcing quickly and effortlessly, you can be pretty sure
that they are also quickly creating a very noticeable anomaly in
the pattern of how sites link.
¤ Link Exchange Outsourcing programs do have advantages in
terms of gaining links from related themed sites, which may be
especially relevant with an expert system. However, you
shouldn't put too much emphasis on link exchanges alone
precisely because of its weaknesses. However, at the end of the
day, remember that links are the currency of SEO. If you
outsource link
exchange, you give away as much as you earn. You need to
concentrate on ways to amass that currency so that you can keep
hold on to it.
» Reciprocal linking is dead !!
Now just because one scammer has abused reciprocal links and
distorted the true purpose of this practice, does it have to
mean that everyone else will do this? No. But it does mean that
others will adopt the scam technique and the value of links
pages will drop dramatically because webmasters will no longer
trust the process. We can't.
Scammers are a tight knit group that love to share their scams
and schemes with each other. Reciprocal linking is definitely
dead and this scam will inevitably go viral, just as every other
abuse and scheme before it have done. Reciprocal links pages are
as dead as FFA links pages.
Google has already seen the writing on the wall and only shows
backlinks with a PageRank 4 or better. Webmasters seeking
reciprocal links have consequently adopted a new strategy when
seeking link partners. They breathlessly announce that the page
your link will go on is ranked at PR4 at Google.
What's next ? PageRank creep! Now that linking has been
perverted, Google will begin showing backlinks with PR5 and then
PR6, etc.
Reciprocal link partners will claim that your link
will be placed on a PR7 page and so on. Google essentially
negated PR1, PR2 and PR3 by showing no back links with those
ranks from their own index!
So after a bit of agonizing over the state of the web, thinking
about how I can't even troll through the 2500 messages that are
quarantined by my Spam Filter program because I don't have time,
I decided to end link swaps. Email used to work. FFA pages used
to work.
Reciprocal links pages used to work. Free classified
ads used to work.
What still works ? Content works and I am reluctantly going to
insist on content from anyone who wants links from my sites or
client sites. I've got to like what the contributor has to say
and I've got to agree with their article before I'll publish it
and link back to them from that article, press release or news